Gift-giving is an important part of many cultures around the world. People have long recognized the importance of giving gifts and relating the gesture to expressing love, gratitude and appreciation. It can often be difficult to find traditions in our busy lives when it comes to gift-giving but understanding why we give and the reasons for the significant connections we make through the act of gifting can be incredibly beneficial in strengthening our relationships.
Gifting can often come to be seen simply as an obligation and almost a tax on friendships and relationships rather than an act of generosity. However, understanding why gift-giving is important, and gifts play an integral role in our relationships, whether to friends and family, co-workers or when thanking special people in our lives, they are key in helping to form and sustain connections between people. Gifts can be an expression of thoughtfulness and demonstrating gratitude, making a connection and being thoughtful to someone else.